Did you know that each year food companies use 5 billion pounds of salt, or that scientists in the food industry have used brain scans to determine that our brains respond to sugar in much the same way they respond to cocaine, or that one in every three adults and one in five children are clinically obese? Pulitzer prize winning investigative journalist, Michael Moss explains how the food industry, in competing for our “stomach share” has used cutting edge technology testing for a bliss point (exactly the right amount of sugar to get us craving more). Moss likens the strategies used by companies such as Kraft and Coca Cola to the same campaigns that were used by the tobacco industry. This was an extremely well researched book, and the content was often disturbing but necessary to be an informed consumer. If you like Fast Food Nation, The Omnivores Dilemma, or Food, Inc., this book will be right up your alley.
~ a post from Victoria